This week’s podcast is a bit different. We’re unpacking two big new plays from Mi3: our first sector specific newsletter edition, CustomerX; and a daily generative AI-powered Fast News edition, where the machines, overseen by Mi3 editors, will crunch and distil the daily PR firehose of people moves, key announcements, account changes and campaign launches across marketing, tech, media, agencies and consulting. Coles 360 and Capgemini are launch partners on CustomerX; Salesforce and ThinkNewsBrands are backing Fast News.
On CustomerX, Mi3’s Andrew Birmingham outlines the massive CX challenges facing brands. “They believe they can discern the intent of one buyer out of a billion in a millisecond … and they are striving not just to identify customers, but also to really better understand them. But the reality is many are going backwards,” says Birmingham, despite blowing vast sums on martech. CustomerX will dive deep into the weeds of CX, CRM and personalisation to gauge where customer transformation is headed next – and spotlight those successfully navigating rapidly shifting turf. Blackmores, Country Road, Village Roadshow and Compass Group make up issue one.
Meanwhile, generative AI is upending industries. But it also promises massive efficiency. Which is why Mi3 is meeting the inevitable head-on with Fast News: It means editors can remain focused on hard, shoe leather stories while the machines crunch transactional news faster. ThinkNewsBrands GM Vanessa Lyons unpacks why she’s backing the model, while Salesforce’s Leandro Perez outlines the watchouts – and massive gains – generative AI now presents for marketers as the cloud giant goes all-in - the challenges and opportunities spawned by generative AI for Mi3 and B2B publishing more broadly are precisely the same as those facing the core industry sectors Mi3 covers for marketers and marketing’s supply chain. For CustomerX, which launched yesterday, Coles 360 GM Paul Brooks hints at where the retail media player is headed next year – off network and closing the attribution loop; Capgemini marketing chief Tracy Gawthorne on why McDonald’s and Ikea are killing it in CX and loyalty.
