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Posted 23/07/2024 8:36am

Pic: Midjourney

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New hires join the team,
Snack Drawer's growth is a dream,
In 'Good Sugars' they deem.

In partnership with
Salesforce

Snack Drawer bolsters team with high-profile hires as it hits 30% revenue growth

Snack Drawer, has appointed three new creative executives - Beaurey Chan, Zoe Anastasiou, and Sarah Rogan - to its team. The new hires come as the agency reports a 30% increase in revenue over the past 12 months, according to CEO and Co-Founder, Jamie Searle.

Beaurey Chan joins Snack Drawer as Social and Content Lead for the agency's Netflix client. Chan previously led social media and content strategies at Think HQ.

"I feel that I've joined Snack Drawer at the perfect time, the agency is thriving and it's exciting to be part of that growth. I'm looking forward to working closely with the team to craft dynamic, creative content that truly resonates with our audiences," Chan said.

Anastasiou steps into the role of Editorial Strategist, bringing experience from her previous roles at Refinery29 Australia and Marie Claire UK. She will drive the editorial strategy on Social for Netflix ANZ.

"I’m excited to continue Snack Drawer’s dedication to creativity and cultural relevance and I look forward to ensuring our content not only stands out but also supports our clients," Anastasiou said.

Rogan takes on the role of Senior Communications Account Manager for Snack Drawer, having previously handled communications for The Body Shop and L’Oreal. She will head up communications for Snack Drawer’s clients including Instagram.

"Snack Drawer has been on my radar for a while now, and I'm thrilled to join the team at such an exciting time. It’s such a fun & creative environment to be welcomed into and I look forward to contributing to the vibrant culture and great work."

CEO and Co-Founder of Snack Drawer, Jamie Searle, expressed his delight at the new appointments.

"The fact we’re able to attract talent of their calibre is a testament to the great work done by the existing team which has created incredible momentum, helping us grow our revenue by over 30% in the last 12 months. We’re committed to continuing to push creative boundaries and deliver ‘Good Attention’ for our clients, through our unique ‘Good Sugars’ model."

Now in its fourth year, Snack Drawer works with high-profile clients such as AAMI, Meta, Instagram, and Netflix, using a unique 'Good Sugars' system to ensure active and engaged attention through entertainment.

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