Performance footwear and apparel brand, HOKA, has launched the latest iteration of its 'Fly Human Fly' brand platform in a new new global campaign celebrating the brand's origins.

The campaign, titled 'Bird's Eye', was created in partnership with HOKA's global creative agency of record, Anomoly, and features aerial POV shots, telling the story of a bird soaring alongside road and trail runners.

The narrative centres around joyful performance, serving as an invitation for all movers to find their way to the starting line and experience the joy of movement.

The work will roll out across Australia and New Zealand in various formats including digital, paid social, owned media, and out-of-home advertising, including Melbourne tram wraps. It will run until the end of 2024.

HOKA is one of the fastest-growing performance footwear and apparel brands, and is part of the Deckers Brands group alongside UGG, KOOLABURRA, HOKA, Teva, and Sanuk.