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Posted 23/07/2024 8:18am

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Allianz kicks off,
With Football Australia's team,
A goal for the sport.

In partnership with
Salesforce

Allianz Australia and Football Australia kick off multi-year partnership

Allianz Australia and Football Australia have announced a multi-year partnership, positioning it as a significant investment into the growth and development of Australian football.

As part of the agreement, Allianz will become the Official Insurance Partner of Football Australia and the National Teams, including the Subway Socceroos, Matildas, Youth Teams, CommBank Pararoos, and CommBank ParaMatildas.

Allianz has a long-standing history of supporting football, stadiums, and other major sporting initiatives globally. This partnership aligns with Allianz's commitment to supporting the community and promoting social inclusion through sport, mirroring Football Australia's values and vision.

"We are delighted to welcome Allianz to the growing Football Australia family. Their commitment to inclusivity and community empowerment mirrors our own values and vision for football in Australia. This partnership will not only provide crucial support for our national teams but also inspire the next generation of Australian talent. We look forward to a successful and collaborative partnership," said James Johnson, CEO of Football Australia.

Managing Director of Allianz Australia, Richard Feledy, echoed Johnson's sentiments.

"We are thrilled to announce our partnership with Football Australia, further highlighting our global commitment to sport and the incredible value it brings to the communities in which we operate," he said. "This partnership is a natural fit for us, given Allianz's global family of stadiums and our commitment to football internationally. We believe sport promotes diversity, supports mental and physical health, and fosters a sense of unity and belonging. Through this partnership with Football Australia, we hope to inspire future generations of footballers."

Allianz's logo will be featured on the training and off-field apparel of the Subway Socceroos, Matildas, CommBank ParaMatildas, and CommBank Pararoos teams. Allianz Australia will also have logo branding on the back of the training and off-field apparel.

The partnership builds on Allianz Australia's rich history in football globally, including partnerships with Bayern FC and Allianz Stadium (Sydney Football Stadium). It also sets the stage for a major Allianz Australia Paris 2024 marketing campaign, launching prior to the Matildas' opening match at the Olympic Games on 25 July.

Football, representing over 200 cultures and spanning 2,300 grassroots clubs across Australia, is the number one sport for Culturally and Linguistically Diverse in Australia. Allianz will also be supporting a range of initiatives by Football Australia for CALD communities.

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