ABC iview, the free-to-air BVOD service, has claimed the top spot in its category for the year to date, according to recent data.

The ABC Network, which hosts the service, also boasts the highest reaching broadcast network on TV, with a weekly reach of 35.6%, according to OzTam combined metro and regionalTAM overnight data, along with C27 and C28 data from the first 26 weeks of 2024

Roberta Allan, ABC’s Head of Programming, Acquisitions & Streaming, highlighted the growth of ABC iview and the network's broadcast platforms in 2024.

"The impressive growth on ABC iview and our broadcast platforms in 2024 speaks to the strength of our slate across multiple genres and audience segments. The ABC continues to enhance and develop ABC iview, with improved personalisation and functionality, alongside an increase in the volume of available titles and binged content."

Several shows have contributed to this success. The political docu-series 'Nemesis' drew an average audience of 2 million across all three episodes. 'Muster Dogs' delivered a per episode total audience of 1.8 million on ABC TV and ABC iview for its second season, with episode 1 peaking at over 2.1 million, including over 520,000 viewers on ABC iview.

The indigenous drama 'Total Control' secured a series average Total Audience of just over 1 million for the third and final season, making it the #1 commissioned drama of the year based on total audience across ABC TV and ABC iview.

ABC iview also saw success with its comedy and lifestyle programs. 'Austin' was the #1 comedy on ABC iview, while 'Ladies In Black' was the top commissioned drama on ABC iview YTD. 'Grand Designs Transformations' captured over 1m per episode average audience and was the #1 lifestyle program of the year on ABC iview. The highest performing ABC iview program ever was 'Bluey', with a special episode, 'The Sign', securing over 5 million average audience on ABC iview.

Chris Oliver-Taylor, ABC’s Chief Content Officer, praised the talent behind the ABC’s programs.

"The ABC’s success is everyone’s success. So many of the ABC’s programs are produced by the amazing creatives in the Production Sector complimented by our talented in-house production teams. Australia is so fortunate to have such world class talent inside the ABC as well as being home to some of the finest writers, producers, actors, presenters and directors in the world, right across the independent production sector."

ABC said it plans to deliver more original content and acquisitions to Australian audiences in 2024, further strengthening its position in the market.