Melbourne-based digital marketing agency, Impressive, has launched a new service dubbed 'Impressive Labs'. This service is aimed at organisations that prefer to manage their digital marketing internally, but still require the expertise and guidance that an agency can provide. Impressive Labs is designed to fill this gap, offering the necessary support without the costs associated with traditional agency engagements.

Impressive Labs provides three core services: Strategic Guidance, Training & Development, and Audits & Ad Hoc Reviews. The Strategic Guidance service offers access to senior experts for strategic planning across the entire marketing function or specific channels such as SEO or Google Ads. The Training & Development service includes a mix of public workshops and tailored, in-house training sessions to keep in-house teams up-to-date with the latest tools, strategies, and industry best practices. The Audits & Ad Hoc Reviews service provides a second opinion or an objective evaluation of in-house operations, offering comprehensive, expert reviews of specific campaigns or full marketing performance.

Impressive, an award-winning digital marketing performance agency, implements holistic, end-to-end marketing solutions. The agency has had successful partnerships across various sectors, with a client list that includes Modibodi, Mattel, iSelect, The Memo, Kogan, Kookai, and Zanui.

Robert Tadros, CEO of Impressive, commented on the new service offering, "We see the move to in-house teams, but they still need the training, strategy, and peace of mind that an agency brings. With our new In House Support offering, we give clients the best of both worlds at a lower cost than a traditional agency relationship".