Creative agency Elevencom launches Indigenous spring water brand, with proceeds supporting local employment and education

News 31 Aug 2021 - 2 min read

Creative agency Elevencom launches Indigenous spring water brand, with proceeds supporting local employment and education

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Tags: Creative agencies

Sydney creative agency, Elevencom has launched a new majority-Indigenous spring water brand called Knowledge Water, with the support of pro bono partners like Bite Communications, The Works and Shopify. Profits from the social enterprise will be invested back into the community to support local employment and education strategies.

What you need to know:

Elevencom has launched a new majority-Indigenous spring water brand called Knowledge Water.
The initiative's proceeds will go to supporting the local community's education and employment strategies.
Pro bono support was also supplied by partners including Bite Communications, The Works and Shopify.

Sydney creative agency, Elevencom has launched a new majority-Indigenous spring water brand called Knowledge Water.

The unique marketing partnership has been five years in the making after the agency was first approached by the remote NT community of Mandjawuy in 2016 to assist with the creation of their new business which planned to package the pure water from a rainforest spring on their homeland.

Since that time, Elevencom has visited the community many times to help develop the business plan, marketing strategy, and brand assets in collaboration with the Indigenous owners of the business.

Pro bono support was also supplied by Bite Communications, The Works, Shopify, Empower Digital, Michael Kennedy Photography, and Taxi Films to take the brand to market.

In keeping with the community’s deep connection to the land, the sustainably sourced water is packaged in cardboard cartons made from FSC-certified paperboard and small amount of plant-based plastic.

Profits from the social enterprise will be invested back into the community to support local employment and to ensure adequate funding for the homeland school at Mandjawuy.

A charitable trust has also been created, as part of the project, to offer scholarships for promising Yolngu assistant teachers to pursue tertiary studies with the goal of becoming fully qualified teachers.

The business has already secured its first two corporate customers, Sealink NT and Banubanu Beach Retreat, and is currently in conversations with retailers, government and cultural organisations to expand its distribution.