Herald Sun takes top gong at News Media Awards

News 30 Sep 2019 - 1 min read

Herald Sun takes top gong at News Media Awards

By Media release - NewsMediaWorks

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags:

The major winners of NewsMediaWorks 2019 News Media Awards are: Herald Sun awarded Daily News Brand of the Year, the AFR Weekend awarded Weekend News Brand of the Year, the The Hobart Mercury awarded Regional News Brand of the Year and the The City (Adelaide) awarded the Community News Brand of the Year. The overall winner was chosen from the four News Brands of the Year and this year’s winner is the Herald Sun.

The full 2019 News Media Awards winners list can be found here.

“Every finalist in this category was at the top of their game but the Herald Sun had the edge with its news-breaking exclusives, its ability to service readers across all platforms and its attention to digital growth,” said judges.