Global digital advertising platform, GumGum, has brought on Kerel Cooper as its new Chief Marketing Officer (CMO), the previous President of Advertising at Group Black.

Cooper is set to lead GumGum's global marketing strategy, fostering brand and agency adoption of the company's advertising solutions, and driving overall growth. In his prior role at Group Black, Cooper was instrumental in advancing the cause of Black-owned media.

Cooper's career has been marked by a steady ascent through the ranks of the advertising industry. Prior to his tenure at Group Black, he served as CMO at Live Intent, where he rose through the ranks over seven years from VP of Platform Development. Cooper also co-founded the Minority Report Podcast, further demonstrating his commitment to diversity and representation in the media. He also has experience in academia, having worked as an adjunct professor at Kean University, where he taught Sports Marketing and Digital Marketing Strategies to undergraduate and graduate students.

"This is a game-changing moment for us at such a transformational time at GumGum. Kerel's unparalleled expertise in ad tech is exactly what we need to skyrocket our growth," said Phil Schraeder, CEO of GumGum. "With his leadership, we're set to revolutionise our mindset-first approach and turbocharge our ability to help our clients reach and support all audiences.”

Founded in 2008, GumGum is a contextual-first, global digital advertising platform that captures people’s attention without the use of personal data. The company is headquartered in Santa Monica, California, and operates in 19 markets worldwide.

"GumGum’s unique approach aligns with my vision of creating meaningful and impactful connections for all audiences, everywhere. I look forward to contributing to the company’s continued success and growth while expanding global awareness of mindset-first advertising,” Cooper said.