The Bridge International, a boutique consultancy, has taken the wrappers off its specialist customer experience consulting business, CXO2, in Sydney.

The new venture aims to assist business leaders in driving customer experience (CX) transformation across their businesses or within specific service areas.

The team at CXO2 comprises experienced practitioners from a variety of business backgrounds. Their approach to CX transformation encompasses Strategy, Operating Model, and Customer Journey Design; 360 Degree Review and Health Check, Operational Transformation, Digitisation, Channel Optimisation, and Culture and Capability. The consultancy utilises a 'Triple Play Philosophy' focusing on key areas including Culture, Customer, and Commercials.

Stuart Blake, Co-Founder and MD of The Bridge International, announced the launch of CXO2 with Sara Elmstrom at the helm as CEO. She has nearly three decades of international experience and has been a Partner at The Bridge for nearly seven years, building a team of practitioners with over 100 years' combined experience.

"Sara is a well-known and respected executive leader with close to three decades of international experience including the UK, South Africa and Asia, spanning multiple industries," said Blake.

Among Elmstrom's credentials are managing large-scale customer operations for Wesfarmers, IAG, CCI, Virgin, AXA, TalkTalk and Coles.

"I have always had an obsession with all things customer. This space has never been so exciting and important when it comes to business growth, change and transformation. I'm a big believer in taking a digital first, not a digital only mindset, and truly understanding the problem we're trying to solve before applying solutions," she said.

"That means understanding when humans need humans and when it makes sense to leverage technology and AI. CXO2 will meet the challenges in the CX space head-on with our pragmatic, tailored, and collaborative approach and a team who is equally passionate about working with clients to explore and design fit for purpose solutions that work."