Global digital consumer tech, ShopFully, is set to launch its Shopper Marketing Network in Australia. The network aims to enhance consumer engagement and in-store sales across the country, connecting with over 17 million consumers via more than 150 apps and websites, including News Corp Australia and Nine Digital.

The Shopper Marketing Network is designed to enhance the reach and impact of digital catalogues and offers, helping brands to better engage with their audience and amplify the digital distribution of in-store promotions. The network employs a native format that integrates with partner websites and apps, offers an investment model based on cost per read, leverages technological automation, and enables geolocated consumer interaction.

"The retail sector in Australia is undergoing a significant transformation, marked by strong digitisation that is reshaping the balance between physical and digital spaces to meet the evolving needs of consumers. In this context, brands and retailers recognise the need to adapt their communication strategies by adopting innovative tools that provide highly personalised content, addressing the specific consumer interests and needs," said Country Manager Australia at ShopFully, Brendan Straw.

The Shopper Network is powered by HI!, ShopFully's AI-driven hyperlocal marketing platform. It was developed in collaboration with Offerista Group and is set to complement ShopFully's existing proprietary marketplace and established partnerships.

"The Shopper Network allows us to even more effectively support Australian brands and retailers in driving in-store sales through digital communication. By interacting with an audience of over 17 million consumers, we are consolidating our leading position in Drive to Store. This innovation underscores our ongoing commitment to anticipating and meeting the dynamic needs of the market," said Straw.

This move by ShopFully is a clear indication of the company's commitment to supporting the Australian retail sector in its digital transformation journey. As consumer behaviour continues to evolve, initiatives like the Shopper Marketing Network are set to play a crucial role in helping brands and retailers adapt and thrive in the new retail landscape.