$20m worth of wings: Atomic 212 swoops for Red Rooster, Oporto, Chicken Treat

News 22 Feb 2023 - 1 min read

$20m worth of wings: Atomic 212 swoops for Red Rooster, Oporto, Chicken Treat

By Staff writer

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Atomic 212 is on a hot streak, landing the Craveable Brands account, thought to be worth $20-$25m in annual billings.

Atomic 212 has landed the Craveable Brands account, picking up Red Rooster, Oporto and WA’s Chicken Treat following a pitch.

Red Rooster confirmed the win in a no-nonsense statement.

"Craveable Brands has reviewed its agency roster as part of a regular process and from March Atomic 212 has been appointed for media buying," per Director of Marketing, Ashley Hughes.

Mindshare was the incumbent, holding the account since 2016, winning it from Bohemia, which landed the account from Carat without a pitch three years earlier. Former GroupM exec and Craveable Brands CEO Nick Keenan - for two years until 2020 - is now CEO of Publicis-owned Starcom.

Atomic 212 National Managing Director, Rory Heffernan (pictured), congratulated his team on the win and said all three brands have upside ahead.

“We’re looking forward to playing our part in their future growth,” said Heffernan.

The win comes three months after Atomic landed Entain’s consolidated Neds and Ladbrokes account, previously held by EssenceMediacom