Twitter and SBS partner to broadcast exclusive FIFA Women's World Cup 2019 content

News 17 Jun 2019 - 2 min read

Twitter and SBS partner to broadcast exclusive FIFA Women's World Cup 2019 content

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Twitter and SBS have partnered for the FIFA Women’s World Cup 2019 to provide fans around Australia with a Twitter live show produced by SBS, plus video highlights of the tournament's biggest moments.

SBS will live stream #WorldGameLIVE exclusively on Twitter each match day during the tournament. The show, hosted by David Basheer and Sarah Walsh in France, and Craig Foster and Tracey Holmes in Sydney, features match actions, previews, recaps and the best Twitter highlights. The series kicked off over the long weekend with 30,000 football fans connecting with the live show after the Matildas’ loss to Italy.

As well as the live show, fans can watch near-live video clips from the tournament’s first whistle through to the final, including key match highlights, interviews with players and coaches, and official press conference clips, via @TheWorldGame on Twitter.

Visa, TAB and Defence Force Australia are on board as sponsors for the near-live clips.

"Our partnership with SBS has gone from strength to strength in the past few years, so we’re thrilled to be working with them again around one of the biggest moments in the sporting calendar,” said Angus Keene, Head of Revenue Partnerships, Twitter Australia. “The sporting community continues to grow on Twitter and we know Aussie fans are hungry for World Cup content.”

The partnership “offers advertisers a new channel to reach a passionate audience when they’re most receptive,” he added.

The partnership follows a successful collaboration with SBS last year to broadcast the #WorldGameLIVE show and video highlights around the FIFA World Cup 2018. Over the month-long tournament, SBS broadcast 23 shows with the live streams reaching 1.5 million views.

Ken Shipp, SBS Director of Sports, said this year's partnership “means we can extend our broadcast experience beyond TV to create exciting experiences for fans. We received positive feedback from our partnership with Twitter last year following our men’s World Cup partnership, and know Australians are just as keen for content for this year’s tournament.”

#WorldGameLIVE will be available to Twitter users in Australia for free to both logged-in and logged-out users via The World Game Twitter account.