Making waves: Carnival Cruise Line hires Today the Brave

News 14 Aug 2023 - 1 min read

Making waves: Carnival Cruise Line hires Today the Brave

By Staff writer

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Today the Brave, the agency co-founded last year by former M&C Saatchi boss Jaimes Leggett, has taken on creative duties for Carnival Cruise Line.

Today the Brave has taken on Carnival Cruise Line. The full service agency, launched last year by former M&C Saatchi CEO Jaimes Leggett and Celia Wallace, will handle creative duties for the firm.

“Today the Brave will be working with the CCL team to unlock the value in their brand platform, ‘Choose Fun’, reminding Australians of the possibilities of a cruise,” said Wallace.

“Today the Brave’s approach to capitalising on new opportunities meant they were a natural partner for us at Carnival Cruise Line. While our growth plans are ambitious, we’re confident that the strategic thinking and unique approach to creativity will help us achieve our goals,” said Carnival Cruise Line's Anton Loeb, Senior Director, Sales and Marketing.