Employment Hero, an Australian tech unicorn, is expanding its marketing team with new hires including Matthew Poulier from Cashrewards, Paul Smith from Amazon and John Carroll from X (formerly Twitter).

The company is also building a new PR & Comms team as part of its accelerated efforts across Australia, Southeast Asia, and the UK. Leading this is Lucy Sharp, who joined in September and was formerly Director of Communications for Atlantic Money and also previously UK PR lead for Amazon Marketplace, Payments, Lending and Launchpad.

Employment Hero, which serves almost 20% of Australia’s private workforce and is valued at $2 billion, plans to remain committed to Australia while also accelerating marketing efforts across the UK, Singapore, and Malaysia.

The new team members include Matthew Poulier (Global Head of Brand), John Carroll (Head of Marketing, UK), Paul Smith (Head of Customer Marketing), Jia Qi Beh (Head of Marketing, SEA), Lucy Sharp (Global Head of PR and Communications), Charlie Shaw (PR & Communications Lead, ANZ), Shereen Gill (PR & Communications Lead, SEA), Jessica Hale (PR & Communications Lead, UK), and Emily Shurey (Head of Marketing, Partner Network).

Poulier joined from Cashrewards in January and also worked at Westpac as a marketing leader. Carroll was previously head of Business Marketing, UK for of X (formerly Twitter). Smith joined in December last year to lead customer marketing efforts and formerly headed-up customer experience teams at Amazon and prior to that, Head of Customer Engagement, ANZ at Uber. Qi Beh, joined in October of last year to head-up marketing across South East Asia, one of Employment Hero’s fastest growing regions and previously managed field and partner marketing for Sitecore.

The new marketing team will focus on promoting the core Employment Hero brand and the consumer-facing Swag app.

Tasman Page, GM, Marketing at Employment Hero, expressed his excitement about the new additions to the team.

“We have some colossal plans, from growing our global footprint to reinventing the job seeker journey through our Swag app and implementing AI to make it even easier for SMEs to manage their workforces. We’ll also be launching some really fun and engaging marketing campaigns that we hope will get the world talking," he said. "The talent we have within our business inspires me daily and I am looking forward to seeing what the team will achieve in 2024.”