Just Better Care names MediaSmiths to national account

News 10 May 2022 - 2 min read

Just Better Care names MediaSmiths to national account

By Sam Buckingham-Jones - Deputy Editor

MediaSmiths' MD Angela Smith: “We are thrilled to be partnering with this incredible organisation that supports the needs of our most vulnerable Australians.”

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: MediaSmiths media pitch

One of Australia’s largest aged care and disability support providers, Just Better Care, has appointed MediaSmiths to its national media account.

What you need to know:

Just Better Care has named MediaSmiths to its media account.
The contract begins from June 1.

Just Better Care, one of Australia’s largest accredited providers of in-home aged care and disability support, has appointed indie agency MediaSmiths to its media account.

MediaSmiths will manage both digital and offline media for the Just Better Care brand, as well as supporting the brand’s regional presence.

The company is part of the US-based Caring Brands International, which provides support services to 200,000 people every year.

“We recently undertook a shortlisting and competitive pitch process with independent media agencies for our ongoing media buying and media management,” Ryan McMahon, Just Better Care Australia’s Marketing Manager, said. “[We] were excited with the fresh thinking that the MediaSmiths team demonstrated, outshining the other pitch presentations.”

Angela Smith, MediaSmiths Managing Director, said: “We are thrilled to be partnering with this incredible organisation that supports the needs of our most vulnerable Australians.”

The agency has recently won the Australian Dental Association, Ray White Real Estate Paddington and Woollahra, and Odoo.

The appointment is effective from June 1.