VMO Active network reactivated as fitness centres open

News 8 Jun 2020 - 2 min read

VMO Active network reactivated as fitness centres open

By Press release

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Val Morgan has announced its VMO Active network, consisting of more than 4000 digital screens in 770 locations, will be reactivated by 15 June.

The announcement is welcomed as the easing of restrictions across Australia allows fitness centres to reopen broadly in the coming weeks.

Asia Pacific’s leading health and wellness organisation, Fitness & Lifestyle Group, conducted research to explore gym-member sentiment during the pandemic which revealed three in four gymgoers plan to return to their branch within the first week.1

“The health club environment clearly delivers many physical, social and mental health benefits and the closure of these venues has really proven how much we value the experience of working out together,” Mr Paul Butler, Managing Director of VMO said.

In line with government health regulations, VMO’s health club partners are taking measures to help keep people safe by enforcing social distancing, limits on class sizes and strict hygiene practices.

To celebrate Australia getting back to fitness, VMO has designed a limited number of tailored launch packages which will be showcased to agencies over the coming weeks.