Seven and Swimming Australia terminate broadcast partnership
The Seven Network and Swimming Australia have agreed to terminate their broadcast partnership following Swimming Australia’s inability to hold the Olympic and Paralympic Swimming Trials in 2020 due to the COVID- 19 pandemic as required under Seven’s media rights agreement.
Although both parties acknowledge disappointment at the outcome, they have mutually agreed to terminate their arrangements and part ways, following Seven giving notice of termination.
The relationship between Seven and Swimming Australia has been a long- standing one and each party wishes the other every success in their respective futures.
Swimming Australia Chief Executive Leigh Russell said: “While we are disappointed with the outcome, we acknowledge that these are unprecedented times for businesses all over the world, including our own, and understand Seven’s position.
Lewis Martin, Managing Director Seven Melbourne and Network Head of Sport, said: “We have enjoyed our partnership with Swimming Australia since 2016 and have been proud to broadcast their events to Australians.
“We thank Swimming Australia for the great relationship we have had with them and wish them nothing but the very best going forward.”