Australian Ethical has unveiled a new brand campaign developed by B Corp agency Paper Moose. The messaging aims to highlight the positive impact of ethical investing on people, the planet, and animals.

The campaign features footage from various nature photographers, underscoring the beauty of the planet and the role of ethical investments in its preservation. Active since 1986, Australian Ethical currently manages over $9bn in funds and focuses on sustainable assets and companies, guided by its Ethical Charter and proprietary research from its ethics team.

"We love the natural beauty and the sense of a community movement in this vibrant campaign. We want all Australians to know that ethical investing has the power to grow your money and influence change, and the more people that switch to ethical options, the bigger difference they could potentially make," Chief Customer Officer at Australian Ethical, Maria Loyez, said.

The campaign is available on BVOD, OOH, digital, and social platforms.

"Investing with Australian Ethical allows each of us to harness the power of money to deliver both returns and positive change for people, planet and animals which is pretty rad," Head of Client Success at Paper Moose, Brad Bennett, added.