Foxtel Media has unveiled the sponsorship lineup for the 2025 NRL Women's (NRLW) season, with Harvey Norman, KFC, and Westpac all signing on as partners. These deals are set to enhance the visibility and engagement of the NRLW on Fox program, as well as live game broadcasts.

Harvey Norman returns as the naming-rights partner for the NRLW on Fox program. This partnership includes in-studio branding, branded graphic swipes, and exclusive ownership of key broadcast segments. The collaboration aims to strengthen Harvey Norman's association with the NRLW, leveraging the program's growing popularity.

KFC has secured naming rights for live game day hostings and will sponsor several broadcast segments. These include the KFC FLG Moment and Try Conversion premium graphic. KFC's involvement is expected to bring increased brand visibility during live broadcasts.

Westpac's sponsorship includes the Westpac Redzone Tackle Opp 20 graphic and the "Bringin’ the Footy" graphic. Additionally, Westpac will feature in player interviews and content amplification on NRLW on Fox. This partnership is designed to integrate Westpac's branding within the NRLW's media coverage.

All three sponsors will benefit from VIZ pull throughs, showcasing custom branded messaging and shared billboards across live games and the NRLW on Fox program. This strategy aims to maximise brand exposure during broadcasts.

Viewership across Foxtel platforms for the NRLW has seen a notable increase, rising by 38% year-on-year from 2023 to 2024. This growth underscores the expanding audience interest in women's sports.

Head of Sport, Sydney at Foxtel Media, Jackson Forbes, said: "Women’s sport has seen a remarkable rise in popularity in recent years, resonating with audiences across all demographics. The NRLW is no exception, and with the help of our NRLW on Fox program we’re working with brands that are keen to continue building profiles for these athletes and bring them closer to fans. The NRLW has established itself as a standout fixture on Australia’s sporting calendar and the successful expansion coupled with our unmatched coverage has been key in driving this growth.

"Our research shows that viewers of women’s sport are among the most engaged, with four in five recalling brands featured in women’s codes, making it a uniquely powerful space for influence. As the leading sports broadcaster and home to 80% of women’s sport content, we’re committed to growing all codes and delivering code-relevant talent to connect with fans in a meaningful way."