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Posted 16/05/2024 11:50am

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Scents fill the room, bright,
TV scenes come to life, night,
BINGE's new delight, light.

In partnership with
Salesforce

Binge ignites sensory viewing with 'Scene:Scents' candle collection

BINGE has partnered with Thinkerbell to create a collection of candles designed to complement individual scenes from BINGE Original shows.

The to create 'Scene:Scents' candles, released as box sets, are timed to release a range of scents as viewers watch shows such as 'Colin From Accounts', 'Strife', and 'The Twelve'.

Each candle is constructed with a variety of scents, timed to release as viewers progress through the show. For instance, the 'Colin From Accounts' candles feature scent notes of Aussie Suburbia, Eucalyptus, The Vet’s Office, A Bachelor’s Apartment, The Back Room Of A Brewery, and even Dog Pee. Fans can experience the Scene:Scents candle collection by heading to BINGE's Instagram page.

"The Scene:Scents candles are a game changer for entertainment buffs, enhancing home viewing with scents that bring iconic TV moments to life. Fans are able to experience the hilariously meet-cute from Colin From Accounts in all its messy, funny glory, complete with vet smells and dog pee - yes, really!" said BINGE Marketing Director, Fiona King.

The creative for the Scene:Scents was done by Thinkerbell, with candle production by First Flame and packaging by Biaccident. The launch film was produced by Hotel Bell.

"Candles that smell like obscure things aren’t new. But candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at an exact speed is kind of fun. While BINGE continues to raise the bar in entertainment quality, initiatives like Scene:Scents aim to revolutionise the way you experience watching," said Executive Creative Tinker at Thinkerbell, Tom Wenborn.

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