Comparison service iSelect has unveiled a new brand campaign, 'Save More', in collaboration with Howatson+Company. The campaign aims to underscore iSelect's mission to simplify Australians' lives by saving them time, effort, and money on their household bills. This marks a new collaboration for Howatson+Company, who were appointed as iSelect's creative agency in December.

Directed by Benji Weinstein, the 'Save More' campaign focuses on the consequences of spending too much time trying to research and compare utilities, insurance, and household bills without the assistance of iSelect. The campaign was launched on 12 May and is being rolled out across TV, Cinema, BVOD, Online Video, and OOH, with support across digital and owned placements.

Lucy Rayment, Executive — Brand and Customer at iSelect, said, "While it’s true that some Aussies do enjoy comparing every provider all by themselves, most find it complicated and time-consuming and would rather be doing other things they really love. Our latest brand campaign aims to remind Aussies that iSelect and our Comparison Experts are here to help so they can get back to enjoying more of what matters to them most."

Howatson+Company's Executive Creative Directors, Richard Shaw and Jeremy Hogg, expressed their excitement about working with the iSelect team. They said, "There’s a clear ambition, from both a business and advertising point of view, to move the brand forward. The launch of this platform complements this ambition perfectly, showcasing iSelect’s mission to help all Australians save time, effort and money."

The 'Save More' campaign represents a strategic move for iSelect, as it seeks to position itself as a trusted ally for Australians navigating the often complex and time-consuming process of comparing and selecting service providers. By highlighting the potential time and effort saved through using their service, iSelect is aiming to appeal to consumers who value convenience and efficiency in their decision-making process.

As the campaign continues to roll out across various platforms, it will be interesting to see how this new strategic direction impacts iSelect's brand perception and customer engagement in the coming months.