Independent firm, Icon Agency, has recruited Nick Zonnios as Director of Consumer and Georgina Rees as Director of Brand and Campaigns within its Communications department.

This move comes as part of the agency's rapid expansion, with its communications department more than doubling in size over the past year.

Zonnios, formerly Director at CHEP PR and General Manager at Clemenger PR, will lead Icon's newly launched consumer practice. He brings with him a wealth of experience in strategic communications and public relations.

"Brands are facing an ever more complex and competitive landscape when marketing to consumers. It takes sharp strategy, brilliant creativity and flawless execution to drive tangible impact for clients, and it was abundantly clear that Icon had built its agency on those principles," said Zonnios.

Rees, joining Icon from Mahlab where she held the position of Marketing Director, will lead Icon's diverse mix of integrated projects and clients. She has a rich background in leading integrated clients and teams at agencies in London and Sydney.

"Icon goes far beyond integration by taking an interdisciplinary approach which delivers exceptional work and massive value to clients. Helping lead this offer is an incredibly exciting opportunity, and I can't wait to get stuck in," Rees commented.

These senior hires follow a period of rapid growth for Icon Agency, which has also secured a number of high-profile client wins such as Meta, and major new programs with the Department of Home Affairs and the Department of Foreign Affairs and Trade.

David Radestock, Icon’s Executive Director of Communications, expressed his enthusiasm for the new appointments.

"These hires reflect our limitless ambition, rapid growth trajectory, and unique offer to the market. Nick and Georgina easily meet the criteria to join the Icon team, which is to be both wonderfully talented and wonderful people. They will transform our offer by delivering world-class, interdisciplinary consumer work, and I'm delighted to be working with them."